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Effective media relations, in public, private and non-for-profit sectors, is critical. Success depends on it. Without exception. And key to effective media relations is understanding the media print and broadcast. The media cannot be "controlled" -- they make the ultimate decision whether news angles pitched to them are of interest to themselves, and their viewers and readers. To ensure coverage, the ongoing facilitation of communication and relationships between an organization and the news media is vital.
In a series of web postings on www.rickhallpr.com, direct feedback from today's important writers and editors will be featured, offering clients a rare window into the world of journalism, what works and what doesn't in media relations. The better a client knows the media, the more effective media relations will be.
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